Postmodern adverts

This advert for Hyundai is set up to seem like a chase from a horror/thriller film. It features people running through a forest, being chased by bears, using the product (in this case a car with remote start feature) to escape. This advert is a parody however as once the product has been explained and the car has pulled away there is a short scene featuring the bears. The bears can talk and have a short conversation about the car and revealing they just wanted a hug. This can also be an example of bricolage (Levi-Strauss) as it uses a serious sequence similar to a horror movie and then adds in the element of humor at the end to engage with the audience.

This Pepsi advert features Pink, Beyonce and Britney Spears, using celebrity endorsement to advertise the product. The advert uses the well-known and popular song "We will rock you" as the song for the advert, the three well-known music artists performing it together. The advert is set in ancient Rome, with the artists dressed in very minimal 'gladiator' outfits. There is little mention of the brand it is promoting, only showing the Pepsi cans a few times in the video. This is postmodern as it is set in acient Rome however uses a modern song and musicians, as well as including a product that has absolutely nothing to do with the song, artists or setting.

This Snickers advert is part of an ongoing use of the Snickers slogan "You're not you when you're hungry". This advert includes a comedy scene, where Mr Bean is seen sneaking across rooftops loudly. He slips and falls, landing on a roof and falling through into a room full of soilders. He eats a snickers and Mr Bean is replaced with a soilder, able to escape. This is bricolage as it includes a well known character (Mr Bean) in an entertaining situation. The slogan is easy to recognise and people will know it from other adverts made by Snickers.

This is one of a series of adverts by BT including Rebel Wilson. These adverts often show 'behind the scenes' where the crew are seen, directing Rebel on what to do. These adverts could be conidered parodies as similar to the Hyundai advert it seems serious but at the end there is an element of humor. The advert seems to be making fun of other adverts by big brands, using a similar set and plan as they would for a serious advert but then showing the crew and making a reference to the use of special effects, one of the crew saying "We'll do it with effects" when Rebel says she can't do the splits.

This is a christmas advert for Cadburys chocolate. It uses bricolage as it uses the Thunderbirds themetune as the background music. This adds to the advert as they might otherwhise consider using christmas music as the background track.

This Specsavers advert is a parody of an advert by Linx (The Linx effect) where the deodorant attracts huge numbers of girls. This advert parodies this as it begins the same, you see groups of girls runing towards the man on the beach, but when they approach he puts on his glasses so he can see properly. The girls are instantly discouraged at the sight of his glasses and the 'Should have gone to specsavers' message is shown. Specsavers has a number of adverts similar to this, using the slogan so they are well known.